Marketing your Business

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Marketing is crucial. When you have finally decided on a business idea, and you have developed a business plan, it's time to get your idea to your target audience.

Do your research...!

• What does your product/service do..?
• Who are your competitors..?
• To what type of target audience are you trying to pitch your idea and what are their needs..?
• What's the industry doing and how do you think it will change in the next 2 - 5 years..?

Don't take these questions lightly. It's at this stage you need a clear direction on how you want to promote your business. Don't get caught up in the emotion and excitement of the whole adventure because you will lose sight of the overall goal.

It sounds simple but your main goal is not just to win new customers, but to retain them. You do this by providing the following:

• a GREAT product/service
• and SUPERIOR customer service

Believe it or not, customers are willing to pay a little extra if they know that your product or service is superior to your competitors and that you actually take the time to build long lasting relationships with them.

• Good relationships with your customer = Loyalty = Increased Sales = Profit..!!

Following are some tips and a few examples that may assist you in deciding how you want to reach your potential customers.

Advertising

• Business cards.
• Fridge Magnets.
• Letter/Mail drops.
• TV, Radio or Cinema advertising.
• Magazines, Newspapers, flyers.
• Telephone directory.

Customer Service

• Make your prospective customers feel special.
• Be polite.
• Be prompt with responding to them.
• Provide GREAT customer support.
• Dress appropriately for the job - dress for success..!
• Add special touches to your product that individualises you. (i.e. a special sticker, ribbon around your product, voucher, thank you note)
• Consider loyalty rewards. (i.e. buy 9 coffees and the 10th is free)

Check out these great e-books on Customer Service that will most definitely help you on the road to promoting your business as well as developing superior customer services skills.

Business cards can sometimes be lost or thrown away. Try these other great ideas to ensure you business name is always visible:

• Fridge Magnets.
• Pens or pencils with the company name.
• Calendars.
• Stamps.
• Unique and tailored mail-outs to your customers. Be sure to build up their contact details in a database first.

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Constantly review your advertising strategies. If there is a decline in sales you will need to review your plan. Return to Home Page